90% of American homeowners hire a qualified agent to sell their homes – and with good reason.
Selling is a daunting task for any homeowner. It involves pricing the house, determining whether a buyer is qualified, creating and paying for advertising, showing the home to prospective buyers, understanding real estate regulations, being available whenever a prospective buyer wants to view the property, negotiating and preparing contracts, and coordinating the details of a closing.
It’s no surprise that homes sold by real estate agents sell faster, more easily, and for more money.
Real estate agents know how to sell homes. Successful sales balance four components: the market, price, condition of the house, and exposure. Because agents know about market trends and the other houses in your neighborhood, they’re well equipped to play up your home’s advantages and downplay disadvantages. Plus, agents:
- Have access to people who are most likely to buy your home
- Are trained in areas like pre-qualifying potential buyers and negotiating with them
- Will list your property in the MLS so anyone worldwide can find it
- Are always "on-call"—they work weekends and answer the phone at all hours
We like to think good training and experience make the best agents. But the truth is, not every agent is right for every seller. We suggest using this simple formula to help decide whether an agent will work well for you:
COMPETENCE + COMFORT = CONFIDENCE
- Competence: When you first meet with an agent, expect to see a portfolio of credentials, past achievements, sales volume and letters of recommendation. Look for evidence that his or her background is relevant to your needs; that is, someone whose portfolio includes success with houses in your price range, preferably in your neighborhood.
- Comfort: The importance of being comfortable with your agent as a person cannot be overstated. You're going to be dealing with this individual on a regular basis, maybe for months, during a time that can be trying. Your agent will share the tension, anticipation, frustration and ultimately joy of selling your house.
It takes a combination of these two characteristics to inspire the confidence a homeowner needs to maintain peace of mind through the selling process. This is something every Coldwell Banker agent strives for.
If you’re looking for an agent, start by talking to friends, neighbors, relatives or anyone else whose recommendation you trust. Another way to find an agent is by responding to local advertising from agents, such as "just sold" mailings. These self-marketing efforts suggest the agent may have more to offer than one who picks up the phone when you call the local real estate office.